Furthermore, you attract a new type of customer the industry hadn’t previously supported, thus growing the market.
Because it doesn’t exist, you don’t have competitors competing directly against you. This creates a new product offering that doesn’t currently exist. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they don’t. Blue oceans, where a market space is new and uncontested, and strategy centers around value innovation.īlue ocean strategy pushes companies to create new industries and break away from the competition.Red oceans, where competition is fierce in bloody waters, strategy centers around beating rivals, and wins are often zero-sum.Quick Review of Blue Ocean Strategyīefore we dive into Blue Ocean Strategy examples, let’s get clear on what a blue ocean is. We’ll cover 15+ Blue Ocean Strategy examples so you can figure out how to create your own blue ocean. But it’s not always clear how to create a blue ocean strategy for yourself. īlue Ocean Strategy is a powerful framework for finding new business opportunities. Like this article? Sign up for a free trial here. Shortform has the world's best summaries of books you should be reading. This article is an excerpt from the Shortform summary of "Blue Ocean Strategy" by W.
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